A cruise show on a boardwalk snaking along the Venice Lido with the sun about to set, gentle waves rolling in, and a whisper of a breeze to make sinuous shapes flutter in movement…it couldn’t have been a more poetic or, given the times, more uniquely audacious Chanel moment. “I wanted to reinvent the mystique,” said Karl Lagerfeld, talking about locating the collection in one of Coco Chanel’s favorite summer haunts—she visited Venice for almost ten years beginning in 1919 and met Diaghilev here. But Lagerfeld might also have been speaking about reinstating the long-lost leisurely sensation of a fashion show as an exceptional one-off experience. The 350 guests reclining on sun beds in the famous white tented cabanas certainly felt privileged to be witnessing the extreme glamour of the designer’s learned-but-light invocation of an important part of Coco Chanel’s biography, one that was overlaid with passing allusions to Visconti, Fellini, the Venice carnival, and the city’s art treasures.
“Coco on the Lido,” as Lagerfeld called it, started with a tableau of figures in tricorne hats and cloaks—cover-ups for a play on girdles and bras as bathing suits. Next came Tatjana Patitz promenading in creamy lace as the picture-hatted Edwardian mother in Death in Venice, her sailor-suited son Tadzio and his two sisters in ingenue fan-pleated dresses trailing behind. From there, the sequence took off into matelot- and gondolier-inspired stripes, interpreted in long-line fine-knit cardigans and playful beachwear with funny red and white striped wedge booties. The references kept streaming out—a halterneck dress fashioned in plissé knit to suggest Fortuny, the deep Doge red and the golden lion motif of the city flag, shimmery sequins and glass embroidery made to imitate the light of Venice glancing off water.
But for all that, not to mention the silent-movie hair and makeup that strung it together, the show avoided too slavish a narrative. There were moments of silliness as well: The Chanel sunglasses recast as Venetian masquerade lorgnettes and the flashes of eroticism in the exposed corsetry spelled fun for the novelty-seeker. But the star pieces here were pure Chanel, un-themed save for their classic elegance: a long black column with a sexily tied narrow trailing scarf, a cream sequin-edged matching jacket and dress, and the unmistakable frothy silk blouses of the rue Cambon. In spite of all his extensive erudition on the art, culture, and personalities of the Venetian past, Lagerfeld concluded, “I don’t use it to make costume. I was actually more interested in the café society of the thirties and the life Chanel lived here, which is gone now.” True, but as guests wend their ways home after two days of roaming the museums, churches, bars, restaurants, and nightclubs of Venice, they’re returning with tales of a happening few would believe could really take place in 2009
Chanel Label Overview
Chanel is one of today’s best known and most highly sought-after fashion brands, and has been one practically since it was founded by Coco (Gabrielle) Chanel in 1909. Her big break hit when she opened a small shop in Paris in 1910 where she sold her hats. And by 1913, after asserting disdain for resort wear, she launched sportswear: Her take was simpler—flannel blazers, jersey sweaters, and women in trousers, all of which were decidedly against twentieth-century culture memes. Chanel was trendsetting before there were trends. Her post–World War I look gained attention, as she brought on modernism in fashion through beaded dresses in the twenties, the infamous little black dress, as well as a two- or thee-piece suit, which is still a signature Chanel look. By 1921 she introduced Chanel No. 5, and was once quoted as saying “A woman who doesn’t wear perfume has no future.” No. 5 went on to become one of the best-selling fragrances of all time. After a period away from Paris, Chanel returned after the Second World War in the fifties, a time when Christian Dior was touted as Paris’s premiere couturier. However, Chanel rose again with the launch of her chain-link belt and quilted leather bags—today with the interlocking C’s—reestablishing Chanel as the definition of classy glamour with an edge. Coco passed in 1971, but the brand continued, even launching their first ready-to-wear collection in 1978.
Yet without a lead designer to be the face of the brand, the house struggled to maintain its enchanting reputation for luxury. That is, until Karl Lagerfeld joined in 1983 to revive it to its elite status, which he did with added glamour and sexiness. Today, Chanel stands out in just about every category—couture, ready-to-wear, accessories, jewelry, shoes, and fragrances. What began as a no-nonsense approach to fashion, designed to let women be comfortable while looking dignified, has been translated into classic, tailored style, especially in ready-to-wear, where the traditional tweed Chanel suit with a nipped-at-the-waist cardigan jacket remains one of the most popular—and most copied—fashion staples. Evening gowns tend to have an understated sex appeal and a bit of whimsy, and appear in luxurious fabrics with lots of embellishments. Yet, there is always an undeniable element of the house’s founder. “A girl should be two things: classy and fabulous,” Coco Chanel once said. Fitting, since that’s the absolute embodiment of the label even a century after it was founded.
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