1:37 pm - Tuesday May 19, 1147

Burberry Prorsum Menswear Spring 2010

Thomas Burberry (then a tailor’s apprentice) founded the brand in 1856. What began as a collection of sturdy outerwear sold out of a shop in Hampshire, evolved to include jackets in airy, water-resistant gabardine by 1880. Ten years later, Thomas Burberry & Sons debuted in London’s West End. In 1911, the house outfitted the first explorers to reach the South Pole, and by 1914, adapted its coats for WWI soldiers fighting in the trenches (hence the trench coat). Its trademark check pattern lined its trench coats by 1920, and rose to national ubiquity by 1955, when Queen Elizabeth II awarded the house a Royal Warrant (its first of two). In 1961, the house dressed Audrey Hepburn in Breakfast at Tiffany’s, introducing its branch of accessories by the mid-sixties. Aggressive retail expansion in the seventies and eighties spun Burberry into a household name, with stores in every major U.S. city. Embracing another image shift in the late nineties, Burberry furthered its hold on the luxury market through high fashion, debuting its first ready-to-wear collection under Roberto Menichetti, and launching major advertising campaigns. By 2001, Burberry became cool, thanks to then-CEO Rose Marie Bravo, who tagged Kate Moss as muse and Christopher Bailey as designer. Bailey cut his teeth under Tom Ford at Gucci, and he has brought that same sexy edge to the revered heritage brand. He unites punk with luxury, and edge with opulence. And while the house’s legendary coats (and sometimes tartans) still dominate, they serve as a canvas for Bailey’s covetable—and profitable—art.

StatusEstablished, Household Name
ClientsKate Bosworth, Mena Suvari, Blake Lively, Kate Beckinsale
Other Product LinesBeauty, Eyewear, Fragrances, Home, Handbags, Lingerie, Shoes, Underwear
Owned ByJohn Peace, Burberry Group PLC
Address18-22 Haymarket
London, United Kingdom SW14DQ
44-20-7968-0000
Where To BuyBurberry, Barneys New York , Bergdorf Goodman, Bloomingdale’s, Neiman Marcus, Saks Fifth Avenue
Related WebsitesBurberry (Official)
Facebook: Burberry (Other)
Style.com: Burberry Prorsum (Media)
Men.Style.com: Burberry Prorsum (Media)
…Burberry Prorsum
.Designed ByChristopher Bailey, Spring 2002 – Present
Roberto Menichetti, 1998 – Fall 2001
Shows InMilan
Collection TypesRTW, Resort
Similar ClienteleLouis Vuitton, Pringle of Scotland, MaxMara
Styles & TagsBritish, Commercial Success, Critics’ Favorite
.Burberry Prorsum Menswear
.Designed ByChristopher Bailey, Spring 2002 – Present
Roberto Menichetti, Spring 2000 – Fall 2001
Shows InMilan
Collection TypesMenswear
Similar ClienteleLouis Vuitton
Styles & TagsBritish, Commercial Success, Critics’ Favorite
.Burberry London
.Designed ByChristopher Bailey, Spring 2002 – Present
Collection TypesRTW, Menswear, Children
Styles & TagsBritish, Commercial Success, Sporty

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Filed in: Catwalk

5 Responses to “Burberry Prorsum Menswear Spring 2010”

  1. December 9, 2009 at 2:57 am #

    it seem many variatons of flat sandal..have nice weekend..

  2. August 7, 2010 at 3:50 am #

    Related WebsitesBurberry

  3. December 6, 2010 at 11:15 am #

    Enjoyed looking through your blog, it’s a bit like mine. If you have time, you can take a look at my blog. You can leave comments and it’s always great to get opinions from visitors.

  4. установка газового котла в квартире
    February 2, 2011 at 7:34 am #

    здорово :-) а инте выпал

  5. December 20, 2011 at 3:18 am #

    2 cheese

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