Bruno Pieters has taken his mathematical approach to his collections to a more serious level with his Fall/Winter 2009-10 advertising campaign. Geometry and restraint hold firm in this campaign staring Anouck Lepere, where the Belgium designers collection is seemingly a stark contrast to the surrounds, but on closer inspection is the perfect compliment.
And we must say, seeing Lepere popping out of various life-sized geometric boxes is a far better sight than those Victoria Beckham for Marc Jacobs ones. I love the precision and boldness in this campaign, like a breathe of fresh air from outer space.
Source
The word, in the end, was sophistication: Ghesquière didn’t pull back on the Balenciaga insistence on developing couture-level handwork, but there was also a sense of reality that sent cohorts of pressured buyers out onto the Place de la Concorde with relieved smiles on their faces.
really great stuff…